What is the incentive for users to use a tool like the Data tunnel over sticking to their current system?

The Data Tunnel helps companies having a hassle free way of publishing data and monetizing it while staying in full control of their own data without needing to build a separate infrastructure for it. 
Definitely interesting for SMEs as well that have gathered a lot of data throughout their existence, but have no idea if this data will be valuable to others, and thus cannot easily justify spending a lot of money in order to disclose this data and monetize it. This is where the data tunnel will be huge asset as well.

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